Table of Contents

1 Company Introduction-1

2 Business Model-2 

2.1 Customer Segments-3

2.2 Value Propositions-4

2.3 Channels-4

2.4 Customer Relationships-4

2.5 Revenue Stream-5

2.6 Key Resources-5

2.7 Key Activities-5

2.8 Key Partnerships-6

2.9 Cost Structure-6

3 External Analysis -6

3.1 PESTEL-7

3.1.1 Political-7

3.1.2 Economic-7

3.1.3 Social-8

3.1.4 Technological-8

3.1.5 Legal-8

3.1.6 Environmental-9

3.2 Competitors Analysis-9

4 SWOT-11

5 Strategies-12

5.1 Segmentation-13

5.2 Customer Relationship Management(CRM)-14

5.2.1 Customer Knowledge-14

5.2.2 Relationship strategy-14

5.2.3 Communication-16

5.2.4 Individual Value Proposition-17

5.3 Growth Model-17

5.4 Marketing Mix(7 P )-18

5.4.1 Product-19

5.4.2 Price-19

5.4.3 Place-20

5.4.4 Promotion-20

5.4.5 Process-22

5.4.6 People-22

5.4.7 Physical Evidence-23

5.5 Balance Scorecard-23

6 Risks and Control-24

Conclusion-26

Table of References -27

Acknowledgment-28