摘要：国际商务谈判中各方为了协调和改善其经贸关系和贸易的需求, 商务谈判活动中都会提出一些条件与自己的利益。如何提出和接受彼此的条件则是每个商务活动者必需掌握的一门艺术技巧。在谈判过程中，一些委婉话术会提高沟通效率。本文深入分析委婉语在中英商务谈判的作用。

关键词：高校英语教育；性别差异；因性施教；性别平等

Contents

摘要

Abstract

1.Introduction2

2.Literature Review on English Euphemism .2

2.1 Description of English Euphemism.2

2.2 Describe the function of English Euphemism in trade 3

3.The Using Rules of English Euphemism .4

3.1 The Politeness Principle of utterance  4

3.1.1 To set forth on Politeness Principle4

3.1.2 Relevance between Politeness Principle and Euphemism5

3.2 The Principle of Cooperative . 6

4. Application of Euphemism in Business Correspondence.6

4.1 The successful strategy of Euphemism in business correspondence.6

4.1.1 The flexible application of English Euphemism6

4.1.2 Different values in the negotiations7

4.2 The skills of euphemism in business activities8

4.2.1 Passive voice and English Euphemism8

4.2.2 Subjunctive mood and English Euphemism.10

4.2.3 Share the art of speaking with English Euphemism.11

5. Conclusion12

6.References13