Abstract:As new markets open up for world trade and global competition intensifies, business of all sizes and in all sectors are expanding their operations overseas at unprecedented rate, which necessitates an increase in strategic alliances and hence international negotiations.

　　　Etiquette in business negotiations is essentially about creating strong deals and building relationship between/among negotiation parties. Most negotiations have two main goals: creating strong deals and building good relationships. In today’s business climate, it is critical that negotiators achieve both goals. And etiquette plays an important role in helping achieve the goals. 

　　　Here, this thesis focuses on three parts: good impressive behaviors; characteristics of etiquette in international business negotiations; languages and communication. By the analysis of some practical examples, we can not only perceive the importance of communication in our daily life, but also experence the necessities of etiquette in today’s business negotiations. 

Key words: etiquette; negotiation; international; business

中文摘要:全球企业为了扩大世界贸易，不断拓展新市场。随着全球范围企业竞争的日益加剧， 企业家们正以超人的胆识向海外发展，他们急需提高在国际商务谈判中的技能并了解各种商务礼仪。

　　　商务礼仪有利于谈判双方建立友好关系并达成协议。在当今商务环境下，达成以上两个目标对于谈判者来说都是至关重要的。由此可见，商务礼仪在谈判中占据着不可替代的地位。

　　　这里，本文关注了三个方面：国际商务谈判中应如何给人留下深刻的印象；商务谈判中的礼仪特点；商务谈判中的语言与交际。通过分析实例，我们不仅看到现实生活中交际的重要性，也体会到礼仪在国际商务谈判中的必要性。

关键词：礼仪；谈判；国际；商务