Abstract:Since the 21st century, the era of knowledge economy, the focus of English education has been transferred from “teaching” to “learning”, and Englsih teachers are also paying more attention to role of the personality characteristics of students in the English learning. Motivation is an important and indispensable variable influencing college students’ academic achievement in English learning. Therefore, the college teachers should not only recognize the present situation of college students’ motivation in English learning, but also clearly understand the factors on influencing their motivation in English learning. Besides, based on the motivation theories, the college teachers should also adopt corresponding teaching strategies in accordance with the respective situations of students so as to stimulate students’ learning motivation with some certain plans and goals, and inspire students to learn English actively and initiatively.

Key words: academic motivation; college English teaching; motivation theory; stimulation; strategy

中文摘要:21世纪是知识经济的时代，英语教育工作的重心由“教” 转向“学”。英语教育者也越来越注重学生的个性特征在英语学习中的作用。动机是影响大学生英语学习成绩的因素中不容忽视的一个重要变量。因而，大学教师应该要认清大学生英语学习动机的现状，并清楚了解学生影响英语学习动机的因素，此外，教师还应根据大学生各自的具体情况，以动机理论为基础，运用相应教学策略有计划、有目的地激发大学生学习动机，从而使其愿意主动积极地学习英语。

关键词：学习动机；大学英语教学；动机理论；激发；策略