跨文化商务谈判中的语用失误和对应策略_英语论文.doc

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-06
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Abstract:The United States has been one of the important business partners of China. With more and more investment poured into trade between China and the United States, business negotiations become increasingly frequent. Business transactions between China and America consist of cross-cultural business negotiations. Therefore, it is practical to get negotiations moving smoothly. This paper explores pragmatic failures in business negotiations from the aspects of language ability and the social pragmatic competence. At the same time, it states how to make use of the violation of the Corporative Principle to avoid pragmatic failure, and with the hope that it can help people realize the problem of pragmatic failure in business negotiations and solve it effectively.

Key words: Pragma-linguistic failure; Socio-pragmatic failure; Corporative Principle; Counter Measure

 

CONTENTS

Abstract

中文摘要

1.Introduction.1

2.Literature Review.2

3.Pragma-linguistic Failures in Cross-cultural Negotiation.2

3.1Pragma-linguistic Failures Due to Inappropriate Vocabularies  

3.2 Pragma-linguistic Failures Due to Misunderstanding Sentences

3.3 Pragma-linguistic Failures Due to Misinterpretation

4. Socio-pragmatic Failures in Cross-cultural Negotiation.4

5. Counter Measures Against Pragmatic Failures5

5.1 Counter Measures Against Pragma-linguistic Failures

5.2 Counter Measures Against Socio-pragmatic Failures 

5.2.1 The Cooperative Principle and its Maxims

5.2.2 Counter Measures based on the Violation of the Cooperative Principle 

6.Conclusion .8

 

Bibliography10

Acknowledgements11

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上传会员 茉莉老师 对本文的描述:跨文化商务谈判是商贸活动的重要组成部分,如何顺利完成跨文化商务谈判是一个具有现实意义的研究课题。本文以语言能力和社交语用能力为切入点,探究跨文化商务谈判中的语用失......
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