研究模糊语在广告中的运用_英语论文.docx

资料分类:英语论文 上传会员:佩佩教授 更新时间:2017-09-15
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Contents

Abstract

中文摘要

1.Introduction

2.Definitions

2.1 The definition of fuzziness

2.2 The definition of advertising language

3.Semantic Application of Fuzziness in advertising 

3.1 Fuzzy words in advertising

3.2 Fuzzy Hedges in Advertising Language

4.Pragmatic Application of Fuzziness in Advertising

5.Positive Functions of Fuzzy Language

5.1 Improving the flexibility of communication..

5.1.1 Improving the flexibility of communication by displaying

5.1.2 Improving the flexibility of communication by displaying Naturalness..

5.2 Enhance the persuasiveness of communication

5.2.1 Enhance the expressiveness of language

5.2.2 Enrich the message of ideas

6.Negative Effect of Fuzzy Language..

7. Conclusion.

References

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上传会员 佩佩教授 对本文的描述:Advertising is omnipresent and plays a very important role in today’s society. As a means to convey information to the public, advertising is capable of spreading information through mass media to a large number of people within a very lim......
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