英语广告的语言特色_英语论文.doc

资料分类:英语论文 上传会员:王导 更新时间:2017-09-19
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Abstract

 

Nowadays, we are existing in a gorgeous world, which is filled with ads. They display us different kinds of products and services through newspapers, magazines, television, Internet, broadcasts and others. English, as an international language, is vital to the progress of advertising. But how to perceive and create English advertising is a challenge to most of us. This thesis makes an attempt to explore the language features of English advertisements from three aspects, which are syntactic features,lexical features and rhetorical features, so that we can make more rational judgment of English advertising products. 

 

Key words: English, advertising, language, features

 

CONTENTS

Abstract

摘要

I. Introduction-1

1.1 The definition of advertisement-1

1.2 Importance of studying language features of English advertisements-2

Ⅱ.Syntactic Features of English Advertisements-2

2.1 Use of simple sentences-3

2.2 Use of imperative sentences-3

2.3 Use of interrogative sentences-4

Ⅲ.Lexical Features of English Advertisements-5

3.1 Use of verbs-5

3.2 Use of adjectives-6

3.3 Use of compounds-7

Ⅳ.Rhetorical Features of English Advertisements-8

4.1 Metaphor-9

4.2 Parallelism-9

4.3 Pun-10

4.4 Repetition-11

4.5 Rhyme-11

Ⅴ. Conclusion-12

References-12

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上传会员 王导 对本文的描述:英语作为一种国际语言,对广告的宣传和发展起着至关重要的作用.如何理解和创造英语广告,这对我们大部分人来说是一个挑战。本文从语法特征、词汇特征和修辞特点这三个不同的角......
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