英语广告的修辞和词汇特点_英语论文.docx

资料分类:英语论文 上传会员:王导 更新时间:2017-09-19
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Abstract

 

Advertising, a method of releasing and distributing information, has become an indispensable part of our life. With the extensive application of advertisements and the rapid development of international economy, English advertisement has entered the historical arena and yielded unusually brilliant results. As it plays a role of attracting consumers’ attention and promoting consumption, the creation of English advertisement has to take factors like rhetoric and vocabulary into consideration. The application of rhetoric and vocabulary contributes a lot to the distinct charm and characteristics of English advertisement and makes it more appealing and convincing. This thesis will introduce the basic information of advertising to analyze the rhetorical and lexical features of English advertising in order to appreciate its glamour.

 

Key words: English advertisement, language features, rhetorical, lexical

 

CONTENTS

Abstract

摘要

1.Introduction-1

2.Introduction to Advertising-2

2.1 Development of advertising-2

2.2 Definition of advertising-3

2.3 Constitution of advertisements-4

2.3.1 Title-4

2.3.2 Body text-5

2.3.3 Slogan-5

2.3.4 Illustration,logo and color-5

2.4 Functions and influences of advertisements-5

3.Language Characteristics-6

3.1 Rhetorical characteristics-6

3.1.1 Metaphor-6

3.1.2 Pun-8

3.1.3 Personification-9

3.2 Lexical characteristics-10

3.2.1 Using common words-10

3.2.2 Using spoken and informal language-11

3.2.3 Using coinage or misspelling-11

4.Conclusion-12

Reference-13

 
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上传会员 王导 对本文的描述:In todays era, advertising has become an indispensable part of our economic society. Advertising is the lubricants of modern commodity economy; the catalyst of economic development; the bridges of the structure of production and supply. Manu......
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