广告英语的语言特色_英语论文.docx

资料分类:英语论文 上传会员:王导 更新时间:2017-09-20
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Abstract

 

This paper is to probe into the main features of the advertising English from three aspects: lexical, syntactic and rhetorical. This issue of whether advertisements language is attractive or not has become the point of attention. Through the lexical and syntactic studies of advertising English, we will find a way to help us improve the understanding of using words and sentences. Finally, we can give some advice for advertising English to benefit our learning or work in our daily life.

  

Key words: advertising English, linguistic features, rhetorical device

 

CONTENTS

中文摘要

Abstract

1. Introduction-1

2. The Development of Advertising English-1

3. The Features of Advertising English-3

3.1 The lexical features of advertising English-4

3.1.1 Use of verb-4

3.1.2 Use of adjectives-5

3.1.3 Use of pronouns-6

3.2 The syntactical features of advertising English-7

3.2.1Simple sentences-7

3.2.2 Elliptical sentences-9

3.2.3 Imperative sentences-9

3.2.4 Disjunctive sentences-9

3.3 The rhetorical feature of advertising English-10

3.3.1 Rhyme-10

3.3.2 Pun-10

3.3.3 Hyperbole-11

4. Conclusion-11

Works Cited-12

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上传会员 王导 对本文的描述:从语言学的角度研究广告英语的语言特色,即从词汇和句法两方面探讨广告英语的主要特征。广告语言是否有吸引力这一问题已成为人们关注的焦点,通过对广告英语的词汇和句法研究......
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