关于英语广告翻译的修辞特点的研究_英语论文.docx

资料分类:英语论文 上传会员:王导 更新时间:2017-09-26
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5634
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

With the rapid development of economy in China, more and more international cooperation and business activities are held in world, the translation of the English advertisement become a necessity. The English Advertisement not only reflects the different culture but also becomes a symbol of culture. More and more important roles are taken on the English advertisement in the domestic sales and occupy the international market. Therefore, the significance of the English advertisement must lead to people to discuss and study its translation. This thesis analyzes three translation principles of English advertising translation, and put forward three translation strategies. Finally, this thesis will analyze rhetorical features of advertisement. 

Key words: English advertisement; the translation principles; rhetorical devices; the translation strategies; 

 

Contents

Abstract

摘要

1 Introduction-1

2 Literature review-1

3 The Translation Principle and Translation Strategies According to Faithfulness Principle-2

3.1 Translation principle-2

3.1.1The use of faithfulness-3

3.1.2The use of attraction-4

3.1.3The use of acceptability-5

3.2 Translation Strategies According to Faithfulness principle-5

3.2.1Literal translation-6

3.2.2Free translation-6

3.2.3Creative translation-7

4. The Rhetorical Devices of English Advertisement-8

4.1Frequent use of Simile and metaphor-8

4.2Witty use of Pun and personification-9

4.3Frequent use of Parody and Hyperbole-10

4.4Witty use of Repetition and Parallelism-11

4.5Frequent use of Irony and Alliteration-12

4.6The use of Onomatopoeia and Rhetoric Question-13

5. Conclusion-14

  References-15

相关论文资料:
最新评论
上传会员 王导 对本文的描述:This thesis is composed of five parts. The first chapter introduces a general background of the thesis and the second chapter introduces literature review. The third part explores translation principle of English advertisement and put forwar......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: