英语快消品广告的语言特征_英语论文.doc

资料分类:英语论文 上传会员:王导 更新时间:2017-09-30
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Abstract

 

Advertisement as a product of economic activities, has great effects on economy and society, and is essential in modern commercial activities. FMCG, as the product which has the largest consumption, its advertisements have a wide range of audience in daily life. This paper analyzes and summarizes the language characteristics of English FMCG advertisements on the basis of classic and latest examples from lexical, syntactical and stylistic aspects.

Key words: English advertisements; linguistic features; FMCG

 

Contents

Abstract

中文摘要

1 Introduction-1

2 Lexical Features of English FMCG Advertisements-2

2.1 Concise Words-2

2.2 Creative Words-3

2.3 Stimulative Words-3

2.4 Mimetic Words-4

2.5 Compound Words-5

3 Syntactical Features of English FMCG Advertisements-5

3.1 Simple Sentences-5

3.2 Imperative Sentences-6

3.3 Interrogative Sentences-7

3.4 Elliptical Sentences-7

3.5 Active Sentences-8

3.6 Present Tense-8

4 Stylistic Features of English FMCG Advertisements-9

4.1 Rhetorical Devices-9

4.1.1 Pun-9

4.1.2 Personification-10

4.1.3 Simile, Metaphor and Metonymy-10

4.1.4 Oxymoron-11

4.1.5 Exaggeration-11

4.1.6 Repetition and Parallelism-12

4.1.7 Antithesis-12

4.1.8 Parody-13

4.2 Analogy-13

4.3 Alliteration-14

5 Conclusion-14

References-16

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上传会员 王导 对本文的描述:Based on the precedent research results, this essay mainly discusses the linguistic features of English FMCG advertisements from lexical, syntactical and stylistic aspects, with the classic and latest FMCG advertisements from home and abroad......
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