从功能对等理论分析宝洁公司及旗下品牌商标的汉译_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-08
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:9663
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: With the accelerating paces of globalization and development of Chinese economy, more and more foreign enterprises are coming into Chinese market. And thus, trademark translation has been paid more and more attention. As for translators, acquiring trademark translation skills systematically means that they can have a better performance in their professional career. Therefore, in order to help more translators have a better understanding of English trademark translation, promote the development of foreign brands translation and accelerate the deepening exchange between English speaking countries and China, this paper aims to explore English to Chinese translation of P&G’s trademarks from functional equivalence theory.

Key words: functional equivalence theory; Procter & Gamble; trademark translation 

 

Contents

Abstract

中文摘要

1. Introduction-1

2. Overview of Nida's Functional Equivalence Theory-2

2.1 Development of Funicational Equivalence Theory-2

2.2 Principles of Functional Equivalence Theory-3

2.3 Guidance of Functional Equivalence Theory-4

3. P&G Trademark Translation from Functional Equivalence Theory-5

3.1 Features of P&Gs Trademark Translation-5

3.1.1 Conciseness-6

3.1.2 Corresponding to Aesthetic View-7

3.1.3 Focus on Cultural Differences-9

3.1.4 Easy for Memory-10

3.2 Strategies of P &G’s Trademark Translation from Functional Equivalence   

Theory-11

3.2.1 Transliteration-12

3.2.2 Free Translation-15

3.2.3 Adaptation-16

3.2.4 Simple Translation-17

3.2.5 Zero Translation-18

3.3 Gains and Losses in P&G’s Trademark Translation-18

3.3.1 Successful Translations in P&G-18

3.3.2 Failed Translations in P&G-19

4. Conclusions-20

Reference-22

相关论文资料:
最新评论
上传会员 梦溪 对本文的描述:对翻译人员而言,系统化地掌握商标的翻译技巧能够使其在职业生涯中有更好的表现。本文以功能对等理论为视角,针对性地研究宝洁公司及旗下品牌的商标汉译,对宝洁公司及旗下品......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: