报忧类商务英语信函中委婉语语用研究_英语论文.docx

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-09
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Abstract: Euphemism is of vital importance in negative Business English letters. By using euphemism in the letters can the addresser convey the negative news to the addressee explicitly but indirectly, which leads to the implicit conflict of interest and maintains the great trade cooperation relations with each other. This paper mainly focuses on qualitative analysis of euphemism based on Politeness Principle in 40 pieces of classic negative Business English letters to explore features, pragmatic functions and communicative purposes of euphemism, and concludes strategies of application of euphemism to provide reference for people engaged in the Business English letters.

 

Key words: euphemism; negative; Business English letter; Politeness Principle

 

Contents

Abstract

摘要

1. Introduction-1

  1.1 Introduction to Negative Business English Letter-1

  1.2 Introduction to Euphemism-3

2.Literature Review-3

3.Theoretical Basis: Politeness Principle-6

  3.1 Basic Rules of Politeness Principle-7

  3.2 Significance of Politeness Principle-8

4. Euphemism in Negative Business English Letter-9

  4.1 Features of Euphemism in Negative Business English Letter-10

     4.1.1The Attenuation of the Tone-10

     4.1.2 Vagueness-11

     4.1.3 Purposiveness-12

  4.2 Strategies of Application of Euphemism in Negative Business English Letter-15

     4.2.1 The Subjunctive Mood-15

     4.2.2 The Passive Voice-16

     4.2.3 Tenses -17

     4.2.4 Indirect Expressions and Replacement of words -18

  4.3 The Relation between the Features and the Strategies of Euphemism-20

5. Conclusion-20

References-22

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上传会员 梦溪 对本文的描述:通过对40篇经典的报忧类商务英语信函中的委婉语的部分进行定性分析,从而探究委婉语在报忧类商务英语信函中的表现特征,语用功能和交际目的,并总结出委婉语的相关应用策略,为......
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