从认知隐喻角度看英语商标翻译_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-17
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Abstract

 

Studies of trademark translation have a two-fold significance. For one thing, it broadens the research scope of trademark naming and linguistics. For another, excellent trademark translation brings enormous wealth to companies. Based on cognitive metaphor theory, this paper starts with the literature review of English trademark translation in recent years after introducing the essence of trademarks and the distinct features between Chinese and English trademarks. Then it elaborates the concept of cognitive metaphor theory from several aspects: definition, universality, classification, and working mechanism. Finally it discusses four ways of applying cognitive metaphor into the translation of English trademarks. They are: complementary translation, transliteration, literal translation and creative method.

 

Key words: cognitive metaphor; English trademark; trademark translation

 

Contents

Abstract

摘要

1. Introduction-1

2. On English Trademarks-1

2.1 Brief Introduction to Trademarks-1

2.2 Studies on Different Perspectives of English Trademark Translation-3

3. Cognitive Metaphor Theory-4

3.1 Introduction to Cognitive Metaphor-4

3.2 Working Mechanism-5

4. Application of Cognitive Metaphor to the Translation of English Trademarks-7

4.1 Complementary Translation-7

4.2 Transliteration-9

4.3 Literal Translation-10

4.4 Creative Method-11

5. Conclusion-13

Works Cited-15

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上传会员 梦溪 对本文的描述:本文将认知隐喻理论运用到英语商标翻译的研究中,首先介绍商标本质,对比中英商标的特点,接着对近几年英语商标的翻译进行文献综述。再从定义、普遍性、分类、工作机制等几个......
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