美食旅游广告的食品隐喻_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-18
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Abstract

 

Culinary tourism is defined as an unforgettable and unique culinary experience and the culinary tourism advertising is brochures or WebPages designed elaborately by travel organizations and agencies to promote the delicacies of the tourist destinations. 

Based on the theoretical framework of Conceptual Metaphor Theory, this paper makes an attempt to determine what food-related metaphors are used by copywriters in culinary tourism advertising texts written in English. The research reveals that found in the context of culinary tourism advertising texts are TOURIST DESTINATIONS ARE FOOD metaphor and three sub-metaphors, TRAVELLING IS TASTING/EATING FOOD, EXPERIENCING NEW THINGS IS TASTING FOOD, and CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING.

 

Keywords: Conceptual Metaphor Theory; culinary tourism advertising; food-related metaphors

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Conceptual Metaphor Theory-1

2.2 Topic-triggered Metaphors in Discourse-3

2.3 Previous studies on Conceptual Theory at home and aboard-4

3. Methodology-7

4. Food Metaphors in Culinary Advertisement-7

4.1 TOURIST DESTINATIONS ARE FOOD-7

4.2 TRAVELLING IS TASTING/EATING FOOD-8

4.3 EXPERIENCING NEW THINGS IS TASTING FOOD-9

4.4 CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING-9

5. Conclusion-10

Works Cited-12

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上传会员 梦溪 对本文的描述:美食旅游广告是由旅游组织和旅游社精心设计,宣传旅游目的地美食的网页和手册等促销语篇。 课题以概念隐喻为理论基础,美食旅游广告为研究对象,研究此促销语篇的食品隐喻,说......
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