礼貌原则下委婉语在商务沟通中的应用_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-18
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Abstract

 

Euphemism, also called cosmetic word, is not only a social lingual phenomenon,but also a kind of cultural phenomenon. The politeness principle guides people how to make conversations.  On the basis of the definition and classification of euphemism, this paper firstly attempts to explore the relations of politeness principle and euphemism, and then this paper uses the method of case analysis to analyze the applications of euphemism in business communication under politeness principle. Finally, it is concluded that the use of euphemism reflects that people follow the politeness principle, which promotes the business communication. It is contributed to the success of business trade.

 

Key words: politeness principle; euphemism; applications

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1. Definition of euphemism-1

2.2. Classification of euphemism-2

3. Theoretical framework-3

3.1 Politeness principle-3

4.-Applications of euphemism in business communication under Politeness Principle-5

4.1 Positive euphemism in business communication under politeness principle-6

4.2 Negative euphemism in business communication under politeness principle-10

5. Conclusion-14

Works Cited-16

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上传会员 梦溪 对本文的描述:委婉语是一种语言现象,也是一种文化现象,礼貌原则是会话的指导原则。在委婉语定义和分类的基础上,本文首先阐述委婉语和礼貌原则的关系,然后采用例证法,在礼貌原则视角下......
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