Abstract: Tourism is one of the approaches for people to do with their personal free time, which is a social phenomenon when the society of human beings has developed to a certain stage. With the rise of women' economic status and social standing in China, the number of women going out to travel is being increased, portending a potential market. Through the analysis of the characteristics of female tourism, this study aims to discuss female tourists’ consumption psychology and the correlation which is linked to tourism marketing. Through the classification of female tourists into three types based on age, the relevant marketing development strategy in terms of the price, itinerary and theme is put forward in a bid to steer the potential consumption demand into the actual consumption behavior so as to promote the prosperity of the tourism market on the whole.

Key words: consumer psychology; female tourism; marketing strategy

CONTENTS

Abstract

摘要

1. Introduction-1

2. Literature Review-1

  2.1 Definition of Consumer Psychology

  2.2 Relationship Between Consumer Psychology and Tourism

  2.3 Situation of Female's Consumer Market

3. Types of Females Tourist Consumption-4

  3.1 Among the Young

  3.2 Among the Middle

  3.3 Among the Old

4. FemaleTourism Consumption Marketing Strategy-9

  4. 1 In Terms of Price

  4.2 In Terms of Itinerary

  4.3 In Terms of Theme

5. Conclusion-12

Bibliography-13

Acknowledgments-14