中英商业广告语言说服策略研究_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-11
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:10917
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: With the development of society and economy, people become more and more interested in commercial advertisements The persuasive strategy of advertising language, as an important factor affecting the product’s sales directly, attracts a lot of scholars and experts to study on it. By collecting a number of Chinese and English advertisements from Internet, newspapers and other media, this thesis attempts to analyze English and Chinese persuasive strategies in commercial advertising language so as to find the similarities and differences and explore the reasons hidden in it. Social psychology is the theoretical reason of this thesis. On the one hand, it is good to realize the optimization and standardization of commercial advertising language; on the other hand, it can help people further know the different cultures, life styles, life environments and consumption views of China and Britain so as to improve the development of business and economy. 

Key words: Chinese and English commercial advertising language; persuasive strategy; similarities and differences; factors

 

CONTENTS

Abstract

摘要

1. Introduction-6

2. Literature Review-6

2.1 Advertising Language-6

2.2 Commercial Advertising Language-7

2.3 Persuasive Strategies in Commercial Advertising Language7

   2.4 Theoretical Reasons from Social Psychology8 

3. Persuasive Strategies Employed in Chinese and English Commercial Advertising Language from Social Psychology Perspective9

   3.1 Emotional Persuasion Strategy-10

   3.2 Rational Persuasion Strategy-11

   3.3 Combined Appealing Strategy-14

   3.4 Persuasive Strategy of Prompt-15

   3.5 Persuasive Strategy of Participation-15

4. Comparative study on Persuasive Strategy in Chinese and English Commercial Advertising Language16

4.1 Similarities of Persuasive Strategy in Chinese and English Commercial Advertising Language-16

4.1.1 Focusing on the First Impression of Product-16

4.1.2 Focusing on the Different Positioning of Different Product-18

4.1.3 Focusing on Meeting the Consumers’Psychology Needs-19

4.2 Differences of Persuasive Strategy in Chinese and English Commercial Advertising Language-21

4.2.1 Difference between Collectivism and Individualism-21

4.2.2 Difference between the Perceptual and the Rational-21

4.2.3 Difference between Direct Expression and Indirect Expression-22

4.2.4 Difference between Conformity and Individual Possessiveness-22

4.2.5 Difference between Expression by Words and Expression by Action-23

4.2.6 Difference between Traditional Expectation and Personal Realese-23

4.3 Factors Influencing the Persuasive Strategy in Chinese and English Commercial Advertising Language-24

4.3.1Life Environment-24

4.3.2 Life Style-24

4.3.3 Consumption View-25

5. Conclusion-27

Bibliography-28

Acknowledgements-29

相关论文资料:
最新评论
上传会员 白鲸 对本文的描述:本文在前人研究的基础上,收集大量的网络、报纸等媒体的中英商业广告实例,以社会心理学理论为理论依据,对中英商业语言说服策略进行对比,总结出两者的共性与差异,并探索产......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: