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Abstract: Chinese non-English majors, in their intercultural communications, tend to make a great number of socio-pragmatic mistakes out of ignorance of English-Chinese different cultural backgrounds and values, which exerts a negative influence on their intercultural communications. This paper mainly discusses socio-pragmatic failure of non-English majors especially in the aspects of greetings, compliments, requests as well as apology-making and also attempts to analyze some possible reasons for their failure, such as different economic backgrounds, values, thinking modes and the negative pragmatic transfer that lead to socio-pragmatic failure in intercultural communication. In addition, some corresponding effective approaches for avoiding social-pragmatic failures in intercultural communication for non-English majors are also offered in hopes that they are able to understand English real-time expressions further within specific contexts so as to enhance their intercultural communication competence to a large extent. Key words: Chinese non-English majors; intercultural communication; socio-pragmatic failure
CONTENTS Abstract 摘要: 1. Introduction.1 2. Literature Review.1 2.1 Language and Culture 2.2 Intercultural Communication 2.3 Pragmatic Failure 2.3.1 Definition 2.3.2 Classification 2.3.3 Development of Maxims 3. Typical Examples of Non-English Majors’ Socio-pragmatic Failure in English-Chinese Intercultural Communication.4 3.1 Greetings 3.2 Requests 3.3 Compliments 3.4 Apology-making 4. Causes of Non-English Majors’ Socio-pragmatic Failure in English-Chinese Intercultural Communication7 4.1 Different Economic Backgrounds 4.2 Different Values 4.3 Different Thinking Modes 4.4 Different Customs 4.5 Negative Pragmatic Transfer 5. Countermeasures to Reduce Non-English Majors’ Socio-pragmatic Failure in English-Chinese Intercultural Communication.9 5.1 Cultivating Students’ Intercultural Awareness 5.2 Improving Students’ Intercultural Communication Competence 6. Conclusion10 Bibliography 12 Acknowledgements13 |