英语服装广告的文体特征研究_英语论文.doc

资料分类:英语论文 上传会员:小猪猪 更新时间:2017-11-20
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Contents

Acknowledgements

Abstract

摘要

Chapter One Introduction-1

1.1 Research Background-1

1.2 Research Significance-1

1.3 Structure of Thesis-1

Chapter Two Literature Review-3

2.1 Stylistic-3

2.2 Linguistics and Its Different Languistic Levels-3

2.3 About Advertisement and Clothing Advertisement-4

2.4 Previous Studies on English Clothing Advertisement-4

Chapter Three Stylistic Features of the English Clothing Advertisements-6

3.1 Phonological Features-6

3.2 Lexical Features-7

3.2.1 Simple Verbs-7

3.2.2 Positive Adjectives-7

3.2.3 Personal Pronouns-8

3.3 Syntactic Features-8

3.3.1 Simple Sentences-8

3.3.2 Imperative Sentences-9

3.3.3 Elliptical Sentences-9

3.4 Rhetorical Features-10

3.4.1 Repetition-10

3.4.2 Antithesis-10

3.4.3 Parody-11

Chapter Four Conclusion-12

4.1 Major Findings-12

4.2 Limitations-12

References-13

 

Abstract

 

Clothing is indispensable in people’s daily life since ancient times. And clothing advertisements exert a peculiar fascination on a great many people, which has a great impact on clothing industry development. As a weapon of improving the brand popularity and promoting sales, clothing advertisement has undoubtedly received the attention of numerous clothing businessmen. English clothing advertisement has gradually formed its own stylistic features in its process of continuous development. Based on the previous researches, this thesis mainly analyzes the stylistic features of English clothing advertisement by means of example analysis from the perspective of linguistics. The purpose of this thesis is to offer designers helpful academic knowledge which is enlightening for them to better understand and employ the language of English clothing advertisement in the job.

 

Key words: English clothing advertisement  stylistic features  linguistics  analysis

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上传会员 小猪猪 对本文的描述:英语服装广告在其不断发展的过程中,逐渐形成了自己鲜明的文体特色。本文借助前人的研究成果,从语音、词汇、句法和修辞特征等语言学的角度,实例分析英语服装广告语言的文体......
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