The OALD defined euphemism as substitution of a mild or vague or round about expression for harsh or direct one; expression thus substituted. (new edition of the Oxford Concise Dictinary1976) From the prospect of philology...

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Taboo is context-reliable. The usage of taboo is limited by social conditions and psychological factors. In formal situations like social gatherings and banquets, people will pay more attention to taboo, which can be used in private situatio...

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It is known to all, language, as the carrier of culture is the product of social development. It has great function of serving as the tool for human communication. Taboo, as a special language, is very important because almost all cultures...

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In view of the difficulty in and the significance of idiom learning, as language learners, who are supposed to build a bridge for the Eastern and Western cultures, we should become aware of the increasing significance of idiom learning....

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To avoid this, we have to make a contrastive analysis of cultural connotations of animal words between English and Chinese, which is an effective way to learn cultural connotations of animal...

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The use of animal idioms makes the two languages vivid, distinctive, and colorful. However, due to different geographical conditions, religious beliefs, psychological states, traditional customs and literary outputs, animal idioms bear diffe...

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This thesis focuses on foreign affairs interpreting with the Skopostheorie being the theoretical foundation, highlight the significance of research on this topic, discuss the relationship between foreign affairs interpreting and the theory,...

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Throughout the ages, metaphor has always been the concern of scholars around the world. The academic world holds that metaphor is not only a linguistic phenomenon, but also a cognitive style Metaphor does not only exists in literary styles...

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In journalism English, euphemism transfers the intention of journalist as well as its social meaning and cultural connotation. For the differences between language and culture, translators may not render all into their own language....

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Games are the main activities in daily life for the children. So the children will be willing to accept the form of teaching and learning English by games. In modern time, it has been the most common form to apply the games for English teach...

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Euphemism has a causal link with taboo. Because of their unawareness of, confusion with, and misunderstanding in the natural phenomenon, people in the ancient times had fears to the nature. They blindly awe some things and phenomenon, wrongl...

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Gone whit the Wind was based on the American Civil War. The setting is in Jonesboro and Atlanta, Georgia during civil war and Reconstruction. The novel illustrates the struggles of the southern people in the Civil War, especially focusing on...

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Stylistics is the study of that variation in language (style) which is dependent on the situation in which the language is used and also on the effect the writer or speaker wishes to create on the reader or learner. Stylistics is...

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This paper mainly analyzes the differences between Chinese and Western food culture in some aspects, the reasons that cause these differences, the significance of understanding the differences and some advice for communication...

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They further explain what characterizes the language of business is its sense of purpose, social aspects and clear communication .First, language is used to achieve an end, and its successful use is seen in terms of a successful outcome to t...

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The first colonial people were white Anglo-Saxon Protestants from England, Northern and Western Europe. Black people constitute the largest ethnic-racial minority group in the United States, and Hispanics constitute the second largest ethnic...

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Gothic fiction does not only mean a literary trend. It is a mode of thinking and deconstructive strategy of previous thinking. To some certain degree, these early Gothic novels played an important role in deconstructing the literary conventi...

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Theme and rheme was first put forward by the Prague faction from sentence function view, Halliday further elaborated on the theme and rheme. Halliday first set to distinguish between the theme and rheme, taking sentence as example...

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With the fast development of world economy, more and more people have formed the awareness of brand recognition. So trademark translation has become an increasingly significant part of marketing strategy. A well-translated trademark can save...

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Along with the deeper reforming and opening of Chinese economy and the increasingly tight relations with other countries, the letter of credit business has been fiercely exploited. Accordingly, the problems caused by the letter of credit sof...

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A title of a film is just like a name to an article or a book; it can help the audience have a quick grasp of the main plot of the film. It’s concise, condensed and compact. A good film title often has a say in the ticket house...

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With the rapid development of economic globalization and China’s entrance to the World Trade Organization, various trademarks have stepped into our daily life. Therefore, trademark translation is of considerable importance...

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Nowadays, more and more researchers and teachers began to realize that oral fluency, affective variables, which were so closely related to the learners’ language proficiency, played the equally important role as cognitive variables....

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Advertisements imply information of products and services to customers through various media, such as television, internet, newspapers, magazines, posters and even many advertising volumes published from supermarkets and they mainly aimed at...

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　This paper will study the different connotations of “yellow” and “blue” between Chinese and English cultures, and explore the reasons by the method of comparison, hence helping the readers to have a more clear and vivid conception...

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Since the process of subtitling is complicated, it is necessary for successful translators to make more preparations. Just as the ancient Chinese philosophical book, The Art of War, concludes, if you know yourself and your enemy, and you wil...

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The company’s best-known hardware products include Macintosh computers, the iPod and the Iphone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iW...

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Whether the film is attracting or not, the name is the first deciding factor, for it is often the first that comes into the viewer’s attention. If the name is eye-catching and curiosity-stimulating, the film is half successful. Hence a suc...

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So they rack their brains to create vivid and unique trademark to make lasting impression on consumers. With the hope to attract more consumers in the target market, trademarks should be translated appropriately....

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Every nation, every country has its own unique characteristics and long history. Songs is a good way to perform their respective cultures. To get a comprehensive perceptions about the Euro-American music and habits, and to communicate with f...

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