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折扣与优惠:团购最低可5折优惠 - 了解详情 | 论文格式:Word格式(*.doc) |
中文摘要:21世纪,随着经济全球化的进一步发展,企业文化的竞争是企业之间竞争的核心。中国GDP的快速增长,更多的外国企业在中国投入了大量的投资。他们正试图抓住巨大的商机。因此,人力资源正是他们所需要的。 中国,有着巨大的劳动力,进入了全面建设小康社会。中国工人的收入、幸福感和归属感比以往任何时候都要高。但人才流失是零售业特别突出的问题,因为它单调乏味的工作性质。因此,员工文化是跨国企业迅速打进中国当地市场的一个重要因素。 迪卡侬运动有限公司正在中国一二线城市迅速扩张,招兵买马。本文通过企业文化理论为指导,从迪卡侬员工文化中得到启发,主要介绍了员工招聘、培训、团队建设、员工的发展前景,员工福利。提出企业若想留住人才,需从精神文化、物质文化、制度文化等方面构建员工文化体系,从而构筑富有活力的企业文化,提升企业的核心竞争力,实现企业的可持续发展。
关键字:激情 自主权 归属感 幸福感
Contents Acknowledgments Abstract 中文摘要 I-Introduction-10 II-Prerequisite of Employee Culture: Passion Based Employee Recruitment-12 2.1-Recruitment principles-12 2.2-Recruitment targets-13 2.3-Recruitment channels-13 2.4-Interview processes-14 III-Priority of Employee Culture: Autonomy Based On Job Training-16 3.1-Pre-serving Training.-16 3.1.1-Security Training-16 3.1.2-Apprenticeship Training-17 3.1.3-E-learning-17 3.2-Major Sales Courses-18 3.2.1-Basic Management of Shelves Training—SL1-18 3.2.2-Product Knowledge Training—VLG-18 3.2.3-How to Welcome Customers—MAC-18 3.2.4-Effective Sales Training--EVE-18 3.2.5-Corporate Values Training--VV1-19 3.2.6-Instructor Certification Training--AAF-19 3.3-Other Training Courses-19 IV-Hope of Employee Culture: Belongingness Based Development and Promotion-20 4.1-Verticle development within the Sales-21 4.1.1-How to be promoted to a department manager?-21 4.1.2-How to be promoted to a store manager?-22 4.1.3-How to be promoted to a district manager?-22 4.2-Horizontal development within Decathlon-22 V-Rewards of Employee Culture: Happiness based Employee Benefits-23 5.1-Monthly bonus.-23 5.2-Sports allowance.-24 5.3-Shareholder-24 5.4-Group activities.-24 5.5-Extra benefits.-25 VI-Conclusion-26 Reference-27 |