中文摘要:广告双关语翻译策略一直被国内外学者广泛研究，但双关语识别翻译策略研究主要集中于人工智能领域。本文采用人工智能识别的部分方法，通过对广告双关语的语义透明度、语义相关度、语音相关度进行判定树判定，分析实例，从而实现简单的广告双关语翻译策略识别，为非业界人士了解广告双关语翻译做出微小贡献。

关键词: 广告双关语；翻译策略；识别；判定树

Contents

中文摘要

Abstract

1. Introduction-1

2. Introduction to puns and translation strategies-1

2.1The definition and classification of Puns-2

2.2 The features of puns in English Advertisements-2

2.3 The introduction of puns translation theory.-3

3.The identification of pun translation strategies-3

3.1 Three dimensions of translation strategy recognition-3

3.1.1 Semantic transparency-4

3.1.2 Semantic relevance-4

3.1.3Phonetic relevance-5

3.2 The recognition method of transition strategy-5

3.2.1 The analysis of decision tree-5

3.2.2 The analysis of cases-6

4. Conclusion-8

References-10

Acknowledgments-11