摘要：随着改革开放政策的不断深化，众多国际品牌涌入中国，使得中国成为最具前景的市场。而商标名作为商品给人的第一印象，直接影响着商品的销量和利润。因此，商标名称的翻译引起了大量企业和学者们的重视。显然，对商标的翻译研究十分具有应用价值。

本文基于社会符号学角度，结合前人的研究成果，分析商标的主要成分和特征，尝试解决目前商标汉译过程中出现的问题，指出社会符号学视角下影响商标翻译的三大因素。论证社会符号学理论“意义相符，功能相似”指导商标名称翻译的可行性，并提出尝试性建议。

本文旨在帮助译者提高商标汉译的质量，积极推动世界贸易和商品交流。

关键词：社会符号学，商标汉译，翻译原则

Contents

摘要

ABSTRACT

Acknowledgements

1 Introduction-1

2 Literature Review-2

2.1 Sociosemiotics and Social Semiotic Translation Methods-3

2.2 Trademark and Trademark Translation-5

3 Sociosemiotic Approach-6

3.1 Correspondence in Meaning-6

  3.1.1 Referential Meaning6

  3.1.2 Linguistic Meaning7

  3.1.3 Pragmatic Meaning7

3.2 Similarity in Function-7

4 Three Factors that Influence E-C Translation of Trademarks from the Perspective of Sociosemiotics-7

4.1 Social Historical Factors-7

4.2 Social-cultural Factors-8

4.3 Social Customs and Taboo Factors.8

5 Ways to Reduce the Influence of Social Factors on E-C Translation of Trademraks from the Perspective of Sociosemictics-9

  5.1 Combination of Sound and Meaning9

  5.2 Meeting the Psychological Needs of the Target Markets.10

  5.3 Similarity in Functions Rather Than in Forms.11

6 Conclusion.11

References-13