中文摘要：作为一种文化传播的形式，公益广告在社会教化，公共服务，生态保护，福利慈善等方面产生着积极而深刻的影响。随着社会的发展，越来越多的公益广告受到人们的关注。语言是广告的核心要素之一，不论是汉语广告还是英语广告，好的公益广告都往往离不开生动的广告语言。因此，对中英公益广告语进行研究有着重要的理论和现实意义。本文从语言学的角度，分别从词汇，句类以及语用原则方面对中英公益广告语进行了初步的探索，指出了当前中英公益广告语中普遍存在的部分问题并给出了相关的建议,旨在使读者了解公益广告的语言特点，促进更多优秀作品的创作。

关键词：公益广告; 广告语言; 语言学

Contents

Abstract

中文摘要

1. Introduction-1

1.1 Background of the Research-1

1.2 Purpose of the Research-1

1.3 Significance of the Research-2

1.4 Methodology and Data Collection-2

2. Literature Review-4

2.1 Overseas Studies on Advertising Language -4

2.2 Domestic Studies on Advertising Language-4

3. Public Interest Advertisements-6

3.1 Definition of Public Interest Advertisements-6

3.2 Classification of Public Interest Advertisements -7

3.3 Elements Contained in Public Interest Advertising Language-7 

4. Linguistic Analysis of Public Interest Advertisements-8

4.1 Lexical Analysis of Public Interest Advertisements-8

4.2 Syntactic Analysis of Public Interest Advertisements-11

4.3 Pragmatic Analysis of Public Interest Advertisements-13

5. Conclusion-15

References-16

Appendix-17