功能对等理论视角下的汽车品牌翻译策略研究_英语论文.doc

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-05
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Abstract:This study applies Nida’s “Functional Equivalence” analyses the characteristics of the car brand names, and proposes several kinds of car brand name translation strategies, such as transliteration, literal translation, creative translation, phonosemantic, and zero translation. In order to realize Nida’s “Functional Equivalence”, the translation strategies must be flexible so that the companies can establish their vehicle brand. In the process of translation, the translator should take the cultural features of the target market into consideration. The translation not only should reflect the quality of the car, but also gain wide recognition of the consumers. Thus, it can help to promote excellent car brands for the companies.

Key words: car brand name; Functional Equivalence; translation strategies

 

CONTENTS

摘要

Abstract

1. Introduction1

2. The Characteristics of the Car Brand Name.2

2.1 Phonetic Characteristics

2.2 Lexical Characteristics

2.3 Semantic Characteristics

3. Connotation of “Functional Equivalence”3

  3.1 Predecessor of “Functional Equivalence”—“Dynamic Equivalence”

  3.2 Two Levels of “Functional Equivalence”

  3.3 Communicative Functions of Vehicle Brand Name Translation

4. Vehicle Brand Name Translation Strategies from “Functional Equivalence” .4

4.1 Translation Strategies

4.1.1 The Equivalence of Voice—Transliteration

  4.1.2 The Equivalence of Semantic-- Literal Translation

  4.1.3 The Equivalence of Pragmatics-- Creative Translation

  4.1.4 Phonosemantic

4.1.5 Zero Translation

4.2 The Analysis of the Translation Strategies

 4.2.1 The Usage of the Translation Strategies

4.2.2 The Analysis of the Usage

5. Conclusion9

 

Bibliography.10

Acknowledgements .11

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上传会员 茉莉老师 对本文的描述:本文运用奈达的“功能对等”理论中的语音、语义、语用上的对等,在分析汽车品牌名称语音特点、词汇特点、语义特点的基础上,阐述了汽车品牌的几种翻译策略——音译法、直译法......
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