从顺应角度分析广告语言中模糊语现象_英语论文.doc

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-06
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:7316
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract:The present thesis tries to explore pragmatic fuzziness in advertisements from the view of Verschueren's Linguistic Adaptation Theory. Based on a great number of English advertisement examples, the author analyzes pragmatic fuzziness from the four perspectives of the concept of adaptability: the structural adaptability, the contextual adaptability, the dynamics adaptability and the salience adaptability. The thesis aims to arouse people's attentions to the employment of fuzziness in advertisements and equip them with better operation of fuzziness in advertising.

Key words: linguistic adaptation theory; advertising language; fuzziness

 

CONTENTS

Abstract

中文摘要

1. Introduction2

2. Literature Review.4

2.1 Previous Studies on Fuzziness in Advertising Language

2.2 An Introduction to Verschueren's Adaptation Theory

2.3 Advertising Language

3. An Analysis of Fuzziness in Advertising Language.16

3.1 Structural Adaptability

3.1.1 Phonetic Level

3.1.2 Lexical Level

3.1.3 Syntactic Level

3.2 Contextual Adaptability

3.2.1 Adaptation to Mental World

3.2.2 Adaptation to Social World

3.2.3 Adaptation to Physical World

3.3 Dynamics Adaptability

3.4 Salience Adaptability

4. Conclusion17

 

Bibliography.18

Acknowledgements19

相关论文资料:
最新评论
上传会员 茉莉老师 对本文的描述:本文尝试探讨从维索尔伦的“语言顺应理论”视角的广告语用模糊性。基于大量的英语广告实例,分析顺应概念的四个语用模糊方面:结构顺应性,语境顺应性、动态顺应性和凸显性。......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: