跨文化背景下商务英语信函礼貌原则的应用_英语论文.docx

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-06
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Abstract:Based on the theoretical framework put forward by Leech, this paper intends to research the different application of politeness principle and cultural characteristics with explanation to the definition and relevant theories concerning Politeness Principle in a bid to help raise people's consciousness of beautifying their personality and create an elegant conversation atmosphere. It is known that using the politeness strategies properly will contribute to the success of trading activities and therefore, the application of Politeness Principle in writing business English letter is discussed under cross-cultural background through analyzing some examples from the perspective of lexicon, voice and syntax. In addition, how to choose words, voice and syntax while writing a professional business English correspondence is studied so as to enable business correspondence to carry out without barrier either in language or in culture. 

Key words: Politeness Principle; business English letter; cross culture

 

CONTENTS

Abstract

中文摘要

1. Introduction1

2. Theoretical support 2

  2.1 Definition of politeness principle

2.2 Maxims of politeness principle 

   2.2.1Tact maxim

   2.2.2 Generosity maxim

   2.2.3 Approbation maxim

   2.2.4 Modesty maxim

   2.2.5 Agreement maxim

   2.2.6 Sympathy maxim

  2.3 Necessity of politeness principle in business English letter

3. Reflection of politeness principle in business English6

  3.1In terms of Lexicon

     3.1.1By using modal words

     3.1.2 By using concise and high-frequency words

     3.1.3 By using specialized vocabulary accurately 

3.2 In terms of voice and mood

     3.2.1 By using subjunctive mood politely for suggestion

     3.2.2 By using passive voice tactfully for requirement

     3.2.3 By using active voice directly for expression 

3.3 In terms of syntax

     3.3.1 By using assertive sentence

     3.3.2 By using interrogative sentence

4. Conclusion11

 

Bibliography.13

Acknowledgements.14

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上传会员 茉莉老师 对本文的描述:本文对礼貌原则的不同应用定义和文化特征进行阐述,并对礼貌原则的定义以及相关理论进行解释。本文还涉及到礼貌原则特征的运用,并且提高人们发展个性的意识从而创造优雅的语......
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