广告中歧义的使用_英语论文.doc

资料分类:英语论文 上传会员:王导 更新时间:2017-09-19
需要金币1000 个金币 资料包括:完整论文,开题报告 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5102
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

This thesis is a study on the use of ambiguity in advertising. From analyzing the definitions and classifications of advertising and ambiguity respectively, we more and more understand why advertisers usually rack their brains to use ambiguity in advertising. The paper focuses on the analysis of various existing forms of ambiguity in advertising including homophones, polysemes, ambiguity caused by transformation of parts of speech and ambiguity caused by differences between American English and British English. Furthermore, it studies the pragmatic value of ambiguity in advertising (interest, attractiveness and artistry of speech).

 

Key words: ambiguity, advertising, pragmatic value

 

CONTENTS

Abstract

摘要

I.Introduction-1

1.1-Research Background-1

1.2-Significance of the Study-1

1.3-Frame of the Study-2

 

II.Ambiguity and Advertising-2

2.1-Ambiguity-2

2.1.1-The Definition of Ambiguity-2

2.1.2-The Classification of Ambiguity-3

2.2 Advertising-5

2.2.1 The Definition of Advertising-5

2.2.2 The Classification of Advertising-5

 

III.Different Forms of Lexical Ambiguity in Advertisements-6

   3.1 Homophones-6

3.2 Polysemes-7

3.3 Ambiguity Caused by Transformation of Parts of Speech-7

3.4 Ambiguity Caused by Differences Between American English and British English-8

 

IV.Pragmatic Value of Ambiguity in Advertising-8

4.1 Interest-8

4.2 Attractiveness-9

4.3 Artistry of Speech-9

 

V.Conclusion-10

References-11

相关论文资料:
最新评论
上传会员 王导 对本文的描述:Advertising is one kind of art and advertising language is more like the art of arts. The ambiguity in advertising language is particularly worth extensive attention for the great influences it brings to the aims of advertising. Ambiguity ab......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: