功能对等理论在商业广告翻译中的应用_英语论文.doc

资料分类:英语论文 上传会员:王导 更新时间:2017-09-28
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Abstract

 

With the acceleration of global economic integration, business advertising has increasingly become an indispensable part of our modern life. The frequent international trade and fierce market competition exert a profound effect on business advertisement. Business advertising translation is becoming increasingly important. Effective translation theories must be employed to guide the translation of business advertising. Eugene A. Nida’s “functional equivalence” theory is selected as the guiding theory to help probe into the business advertising translation at the lexical level, the syntactic level and the textual level.  

Key words: business advertisement; functional equivalence theory; lexical level; syntactic level; textual level

 

Contents

Abstract

摘要

1 Introduction-1

2 Literature review-2

2.1 Business advertising-2

2.2 Functional equivalence theory-3

2.3 Previous studies on business advertising translation at home and abroad-4

3 Functional equivalence at the lexical level-7

4 Functional equivalence at the syntactic level-9

5 Functional equivalence at the textual level-11

6 Conclusion-13

References-14

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上传会员 王导 对本文的描述:频繁的国际贸易和激烈的市场竞争使得商业广告的作用越来越明显,商业广告翻译的地位也越来越重要,因此对于商业广告翻译需要选择行之有效的翻译理论作为指导理论。本文以尤金......
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