英译中化妆品商标名称中的文化因素和翻译策略_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-15
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Abstract: Cosmetic brand names translation is becoming more and more important in the field of                  translation. Brand names are characterized by rich culture, geographical environment, ethnic and aesthetic characteristics. It should retain the elite of the language and conform to the consumer psychology. So cosmetic brand names translation is not a simple inter-lingual transformation, but a cross-cultural activity which requires the translators can flexibly use Chinese and English, and should take into account customs, aesthetic value and other aspects among different cultures, and fully grasp the similarities and differences between two cultures. In the process of translation, translators can smoothly adopt the methods like transliteration, free translation, and combination translation. Therefore, this paper mainly detects the cultural factors and explores the translation strategies of brand names translation from cultural perspectives. 

Key words: cosmetic brand names; translation; cultural factors; translation strategies

 

CONTENTS

Abstract

摘要

1. Introduction-1

2. Literature Review-2

  2.1 Definition of Brand Name-2

  2.2 Translation Strategies-2

  2.3 Studies on Cosmetic Brand Names Translation-3

  2.4. Cultural Factors in Translation-3

3. Cultural Factors in Cosmetic Brand Names Translation-5

  3.1 Aesthetic Orientation-5

  3.2Consumer Psychology-6

  3.3 Thinking Patterns-6

4. Translation Strategies of Cultural Factors in Cosmetic Brand Names-6

  4.1 Free Translation-6

  4.2 Transliteration-7

  4.3 Literal Translation-8

  4.4 Combination of Free Translation and Transliteration-9

5. Conclusion-9

Bibliography-11

Acknowledgments-12

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上传会员 白鲸 对本文的描述:化妆品商标的翻译已成为翻译领域一个越来越重要的组成部分。商标中蕴涵着丰富的人文地域、民族文化、美学特征.商标名称的翻译既要保留源语言的精华,又要符合消费者的消费心理......
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