摘要：如今，礼貌原则已成为商务信函中至关重要的部分，并且已成为商务信函中不可缺少的一部分。商务信函作为商务交往中不可或缺的重要的沟通媒介,它不仅具有传递信息的功能,同时,也是公司间建立合作关系开展业务达成贸易往来的重要手段,其撰写的得体与否对企业之间的贸易发展起着至关重要的作用。众所周知,礼貌用语在我们日常的人际交往中发挥着重要作用，同样在商务交往中礼貌策略的应用也显得尤为重要，它能营造一种尊重对方，寻求合作的气氛,能给人带来愉快的感觉,能够迎合对方的心理需求,使双方建立融洽的合作关系,无论生意能否谈成，一封礼貌有加、揩辞得体的商务信函都能传递一种友好坦诚的信息,树立良好的商务形象,也能为今后的贸易往来打下坚实的基础。本文简要总结了国内学者对商务信函礼貌原则的研究，为对这种关系进行研究的学者提供了参考。

关键词: 商务信函 礼貌原则  礼貌策略

Contents

Abstract

中文摘要

Introduction1

Chapter 1 Literature Review2

1.1 The Concept of Business Letter.2

1.2 The Concept of Politeness Principle..2

1.3 The Previous Studies of Politeness Principle in Business letter.3

1.4 The Similarities and Differences Between Chinese and Western Politeness Principle......6

Chapter 2 The Analysis of the Use of the Politeness Principle in Business Letter.8

     2.1The Linguistic Feature of Politeness Principle Used in Business Letter.8

          2.1.1 The Characteristics of Using Vocabulary ..8

          2.1.1.1Using Polite Words.8          2.1.1.2 Using Modal Verbs....8

          2.1.2 The Characteristics of Using Sentences9

          2.1.2.1 Using Passive Voice..9

          2.1.2.2 Using Conditional Sentences.9

          2.1.2.3 Using Interrogative Sentences...10

          2.1.2.4 Using Subjunctive Mood..10

     2.2 The Characteristics of the Use of Politeness Principle in Business Letter11

2.2.1 Using a Euphemistic Tone..11

           2.2.2 Highlighting the Opponent’s Position11

           2.2.3 Avoiding Discord.12

2.3 The Variety of Politeness Principle..13

       2.3.1 Application of Correctness Principle in Business Letter..13

       2.3.2 Application of Clarity Principle in Business Letter13

       2.3.3 Application of Clarity Principle in Business Letter13

       2.3.4 Application of Clarity Principle in Business Letter13

       2.3.5 Application of Clarity Principle in business Letter.13

       2.3.6 Application of Clarity Principle in Business Letter14

2.4 The Maxim of Politeness Principle14

       2.4.1 Application of Tact Maxim in Business Letter.14

       2.4.2 Application of Generosity Maxim in Business Letter.15

       2.4.3 Application of Appreciation Maxim in Business Letter.16

       2.4.4 Application of Modesty Maxim in Business Letter17

       2.4.5 Application of Agreement Maxim in Business Letter.18

       2.4.6 Application of Sympathy Maxim in Business Letter.18

Chapter 3 The Role of Politeness Principle in Business Letter..19

      3.1 The Positive Effect of Politeness Principle in Business Letter19

      3.2 The Negative Effect of Politeness Principle in Business Letter..19

Conclusion.20Bibliography ..21

Acknoledgements..22