Therefore，it is obvious that realizing the existence of negative pragmatic transfer, studying its categories, factors, the influence on the communication between the Chinese and western cultures is significant to effective communication an...

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Furthermore, the ordering problem of English adjectives is related to the acceptability of sentence structure, and many studies have only focused on more than one adjective classification or the arrangements of adjectives in noun phrases...

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However, debating is about more than merely concepts (Simon Quinn 2005: p140) .It is a competition on both manner and method. Essentially, it is about presenting your ideas effectively to the opponent. This presentation generally includes vi...

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Anxiety in English learning is fear or apprehension occurring when a learner is expected to perform in the second or foreign language. This anxiety is directly related to performing in the target language, so it is not just a general perform...

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In this way, English news can be conveyed in more valid way. Meanwhile, with the study of the discourse function of tense in some particular news, the language learners, especially second language learners, can understand English news by mas...

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Headlines can attract readers’ attention on news. Nowadays people are leading a fast-paced life. They are in such a rush that they almost have no enough time to see through every article; instead, they usually just flit across the paper an...

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On the basis of the previous researches, the present study attempts to make analysis about the sources, formation and translation of English neologisms. It is hoped that the study is helpful for English teaching and learning as well as trans...

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What’s so fascinating about English idioms is that they come from different resources. They come from oceans and mountains, from the deeds and sayings of gods, from the manuscripts of literature writers and clothing, food, shelter, and tra...

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Obviously,the successful use of language becomes very important,especially the use of hedges.If they are used properly,they can not only reinforce the vividness but also bring about incredible advertising effect. This paper will focus on the...

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This paper has been written from the pragmatic perspective, which not only helps to enrich the understanding of fuzziness, but also helps to promote the studies of advertising language and make the previous studies about advertising more pra...

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With regards to the translation of English news headlines, quite a few translators in China have been investing sustained efforts into working out appropriate strategies. Pioneers in this field such as Xu Mingwu, Chen Hongwei, Liu Qizhon, Li...

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Both English and Chinese have long traces of gender discrimination in history. The male-dominated bias penetrates almost everywhere in the language from which the linguistic sexism comes. For example, when you hear someone say “My cousin i...

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Euphemism is a common phenomenon in almost all societies. Many scholars at home and abroad have detailed description of euphemism in different perspectives, which have contributed a lot to the study of euphemism. In 1580s, the English write...

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Therefore, the translation of the contract’s terms become very important. And also, accuracy, readability and transparency should be reflected on the contract. Accuracy is in the first place, transparency can not be the expense of sacrific...

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This paper analyzes and compares the attributes and the usage of Chinese and English kinship terms in the first part and then centers on underlying causes of differences from cultural angle，finally puts forward several translation methods....

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However, Angel Claire, who is remorseful for his mercilessness, comes back, but finds the cruel reality. And his arrival makes Tess even more desperate. After Angel leaves, she stabs Alec in the heart and kills him. Then she follows Angel an...

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In games children can smell , listen, see, sing, draw and dance, and so on, thus these activities of make them enjoy studying and tasting success, eventually their intelligence, cognition, communication are developed by a big margin on the b...

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Seeing people around Emma herself living a happy life, she changes her attitudes towards love and marriage. Through this painful process, Emma eventually gains the growth. She grows from an innocent and selfish girl into a mature woman...

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The novel depicts a story of a puritan woman Hester Prynne who is punished to wear a scarlet A, which represents the crime of adultery. The pretty young lady tries to settle down in Boston with her ugly husband Chilling Worth who is a schola...

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During her own literary creation process, Woolf had been influenced by her father in the aspect of literature since she was young. When she grew up, she made great effort to break the literary traditions and set up new novel styles as well a...

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Vagueness is generally considered one of the inherent and most crucial characteristics that natural language has. Vagueness is widely used between the communications of people for the reason that it offers people more flexibility and ways to...

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The language used in business contracts is a special type of English language——Business English. Business English is the very language used for business purposes. English for business purposes has formed its special style in language and...

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Using appropriate vague language can help us to improve the communicative effects. In Business English, vague language has been used as a communicative strategy, people hope to create certain pragmatic effects and helps...

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Trademark is closely associated with market economy because it is the symbol marked on goods．The producer, the dealer or the supplier of products or services sells his products or services with his trademarks．Trademarks also offer the co...

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“Chinglish refers to the awkward English used by Chinese English learners and users in English communication, which is not standard English and not conforms to the customs of English culture. Chinglish happens because people are interfered...

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Now more than 80 percent of Internet users in China are young people, especially students, who do not have independent income, while the Internet is charged by time. In order to save time and the cost of Internet access charges, new language...

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The difference of the connotation of the color between different cultures is determined by each different national and historical background, the different traditions and habits, the different peoples’ life experience, and aesthetic psycho...

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According to Skopostheorie theory, translation is a purposeful cross-cultural action based on the source text. The process and methods of translation must be guided by the purpose of translation activity. As far as the translation of a Chine...

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On the other hand, public signs have a number of distinctive features. For instance, they are mostly in the form of a single sheet of board, paper or metal, with clearly written words or drawings in large print for people to read or view fro...

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It is our common knowledge that differences exist between each pair of two cultures. And different values, traditions, education systems can be the possible reasons for cultural differences. With the increasing process of globalization, espe...

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