摘要：山东省作为一座历史悠久的文化大省，不仅拥有着丰富的非物质文化遗产资源，在保护与传承过程中也始终走在前列。为了避免非物质文化遗产在发展过程中遭受冲击，山东省政府大力开展保护非物质文化遗产的方法创新活动。本文通过对山东省非物质文化遗产相关资料的查阅和整合，梳理目前山东省非物质文化遗产的基本情况，深入了解山东省非物质文化遗产名录与其外宣和翻译现状。结合非物质文化遗产的特点，设计面向对山东青年政治学院学生以及部分驻济外国友人的调查问卷，以了解他们对现有的非物质文化遗产的了解程度以及外宣现状的，分析阐述了新媒体背景下非物质文化遗产的翻译外宣策略。

关键词：非物质文化遗产  外宣策略  新媒体背景

Contents

Abstract

中文摘要

Introduction1

Chapter 1 Literature Review...3

1.1Definition of Intangible Cultural Heritage...3

1.2 Basic Characteristics of Intangible Cultural Heritage .4

1.3 Present Research of the Intangible Cultural Heritage Development under the Background of the New Media....4

     1.3.1 Present Research of the Intangible Cultural Heritage.4

     1.3.1 Present Research of the New Media...6

1.4 Problems of Intangible Cultural Heritage Development 6

Chapter 2 Survey on the Translation of Intangible Cultural Heritage Publicity Situation in Shandong Province.7

2.1 The Research Process of the Survey..7

2.2 Analysis of Survey Results.7

Chapter 3 Intangible Cultural Heritage Translation..11

3.1 Literal translation...11

3.2 Background Annotation13

3.3 Ancient Bibliography Translation14

Chapter 4 Publicity Strategies of Intangible Cultural Heritage under the Background of New Media ..15

4.1 Innovation of Publicity Strategies.15

4.2 Maximize the Publicity Effect by the New Media17

Conclusion...18

Bibliography...20

Appendix22

Acknowledgments..25