TABLE OF CONTENTS

ABSTRACT-ii

LIST OF ABBREVIATIONS-iii

OPERATIONAL DEFINITION OF TERMS-iv

TABLE OF CONTENTS-v

LIST OF TABLES-vii

LIST OF FIGURES-viii

1. Introduction-viii

1.1 Background-1

1.2 Objectives of the Study-4

1.2.1 General Objective-4

1.2.2 Specific Objectives-4

1.3 Significance of Research-4

2. Theory Overview-6

2.1 Definition of Social Networking-6

2.2 Forms of Social Networking-6

2.2.1 Network Centrality and Performance of Small and Medium Enterprises-6

2.2.2 Network Density and Performance of Small and Medium Enterprises-7

2.2.3 Network Activity and Performance of Small and Medium Enterprises-8

2.3 Conceptual Framework-9

2.4 Social Networking and Performance of SMEs-10

3. An Analysis of Application of Social Networking on Performance of SMEs in Nairobi Central Business District-13

3.1 Problem of SMEs in Kenya-13

3.2 Research Design-15

3.3 Target Population-15

3.4 Sampling Techniques, Design, Size and Procedures-16

3.5 Data collection and instrument-17

3.6 Response Rate-17

3.7 Network Centrality and Performance of SMEs-18

3.8 Network Density and Performance of SMEs-19

3.9 Network Activity on Performance of SMEs-21

3.10 Indicators of Performance of SMEs-22

4. Solutions Made in Improving Social Networking in SMEs in Nairobi Central Business Unit-24

5. Conclusions-25

REFERENCES-26

QUESTIONNAIRE-30