TABLE OF CONTENTS 

1 Introduction 1

2 External environment analysis 2

2.1 Political (P) 2

2.2 Economic (E) 3

2.3 Social-cultural (S) 4

2.4 Technological (T) 5

3 Business model of The Protein Kitchen 6

3.1 Customer segment 6

3.2 Value proposition 7

3.3 Channel 7

3.4 Customer relationship 8

3.5 Revenue stream 8

3.6 Key resource 9

3.7 Key activity 9

3.8 Key partner 9

3.9 Cost structure 10

4 The deficiency of business model 11

4.1 The deficiency of customer segment 11

4.2 The deficiency of customer relationship 11

4.3 The deficiency of key partner 12

5 Innovation of business model 12

5.1 Innovation 13

5.1.1 Customer segment 13

5.1.2 Customer relationship 13

5.1.3 Key partner 14

5.2 Feasibility of the innovation 16

5.2.1 Customer segment 16

5.2.2 Customer relationship 16

5.2.3 Key partner 17

6 Conclusion 18