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摘要:科学的发展和技术的创新使得对外经济日益繁荣,因而作为在经济和贸易领域中的重要沟通工具,商务英语信函写作意义非凡。应用语言学有广义和狭义之分,广义指语言在实际生活中各领域的运用;狭义指语言教学。交际理论表明交际是语言发展的动力和目的,语言体现在交际之中,是为了满足人类的交际需要而产生的,其在应用语言学基本理论中居于总纲地位;动态理论表明语言是变化发展的,社会的外部发展会促进语言的动态变化,使语言实现自我调节,因而适应人类发展的需要。本论文从广义角度出发,运用应用语言学中的交际理论和动态理论,结合现实中商务英语信函写作的具体事例,探讨实际生活中商务英语信函写作的特点,目的在于帮助大家熟悉商务英语信函写作原则和流程,具备丰富的商务英语信函写作知识,以提高商务英语信函写作能力。研究发现,商务英语信函写作具有语言表达简洁清楚、语气语调委婉礼貌、从对方角度出发、合理安排写作顺序、充分考虑文化背景的特点,这对提高人们的商务英语写作能力具有指导意义,有助于促进双方合作伙伴的贸易往来,也有利于推动经济、社会的发展。 关键词:应用语言学; 商务英语信函写作; 特点; 交际理论; 动态理论
TABLE OF CONTENTS ABSTRACT 摘要 Chapter One Introduction-1 Chapter Two The Definition and Two Theories of Applied Linguistics-3 2.1The definition of applied linguistics-3 2.2Communication theory of applied linguistics-4 2.3Dynamic theory of applied linguistics-4 Chapter Three An overview of Business English Writing-6 3.1Principles of business document writing-6 3.1.1To simplify contents-6 3.1.2To make your text understood easily-6 3.1.3To use the register properly-6 3.1.4To use we and you-7 3.1.5To use correct titles and names-7 3.2Procedures of business document writing-7 3.2.1To clarify your aim and identify your readers-7 3.2.2To generate ideas and organize the ideas-8 3.2.3To sketch a synopsis and draft your text-8 3.2.4To revise and edit your text and proofread your text-8 Chapter Four Traits of Business English Letters Writing-10 4.1Clarifying with concise and precise language-10 4.2Writing with implicit and polite tone-11 4.3Standing on the other side-12 4.4Arranging the order of writing properly-12 4.5Considering cultural backgrounds fully-14 Chapter Five Conclusion-15 REFERENCES-16 ACKNOWLEDGEMENTS-17 |