内容简介

《开发全球市场——一本成功准入的指南》一书的作者是雷蒙德·霍普金斯，本书共分为十五章节，全篇主要介绍了帮助企业主学习如何克服进入国外市场的最大挑战和障碍，它是一本综合性的入门书，为现有的和有意向的出口商以及想要简化他们公司的全球市场进入，发现可出口的产品和服务，确定并选择最佳目标市场进入方案的人。

本次的翻译实践《开发国际市场——一本成功准入的指南》第 9-10 章，翻译部分第九章讲的是成为成功出口商的关键，其中涉及到对于出口商所要考虑的全部事宜，首先解释说明准备出口的公司是一个怎样的企业，接着通过举反例来提醒读者作为一名出口商需要具备哪些必要条件，最后列出了一家出口公司可能遇到以及可以避免的风险。第十章总结了必须制定一个进入国际市场的计划以及如何去制定，出口商必须要首先了解的一个重点是全球营销计划与国内营销计划的不同。

小论文部分分为四部分，第一部分是引言，主要介绍背景和内容,第二部分主要介绍了翻译的过程，第三部分阐述了翻译过程中遇到的问题及解决的依据和方法；第四部分总结了不仅针对此次翻译实践还是翻译的内容，对我而言，都获益匪浅。

翻译实践原文

Chapter Nine

Keys to Becoming a Successful Exporter

We got into a recession because the global economy went into the recession and we’re a big exporting nation.

—Steven Harper, Canadian entrepreneur and retired politician If  you  look  across  the  Internet  at  government  and  other  websites promoting

exports and foreign trade,you will find those websites reflect a variety of approaches and criteria that you, a prospective exporter, must satisfy to be “export ready.” It is  rare that you will find a definition, so a concise definition is needed. So how about the following:

An export ready firm is one that has, at a minimum, the drive, experience, financial resources and capacity to successfully meet demand and deliver a  marketable product or service at a competitive price in a foreign market.

Another source defines “export readiness as”:

•Management commitment.

•Identified primary target m3arkets.

•Selected market entry strategies.

•Developed international marketing plan.

•Prepared programs and forms to select and serve international distributor prospects.

To be export ready assumes you have the resources to start and continue exporting, but you must also be faster, smarter, and better than the domestic competition and other exporters to the target foreign market. Take a look at how you are doing in your home market to determine how well you will do somewhere else. The last element of critical importance in our definition is export experience or expertise. Without this, your entry into foreign markets becomes very challenging.