While influenced by the disparity of these factors such as geographical conditions, history, aesthetic values, religious beliefs, etc. the animal idioms also convey specific connotations behind them...

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With regard to the definition of cultural, there are more than a hundred established definitions so far in the world. Culture is an extremely complex concept and multidimensional subject. Many famous Scholars and researchers attempt to defin...

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And it is known to all that as for the different cultures of English and Chinese. There also exist the different uses of their idioms. On the surface , some idioms look so similar, but actually they are quite different in cultural connotatio...

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As we all know, global branding is complex due to the diversity of nationalism, languages and cultures. So when transnational companies promote their brands in a culturally different country, brand name translation becomes inevitable...

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This thesis aims at investigating the different negotiating styles among different countries, the possible conflicts resulting from different cultures, value systems, and the seemingly opposite conflict resolution methodologies among busines...

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Politeness is a social phenomenon, which has penetrated into our daily life. While business negotiation is a human activity which plays an important role in our economic activities, it’s also an activity through language. In negotiation, b...

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The competition among modern companies does not only lie in the quality of the product, but also in the brand. How to make their products or commodities better understood and accepted , or even welcomed by the customers in the market, especi...

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This thesis aims to explore the negative transfer of the mother tongue to oral English for secondary school students in three aspects: phonetics, lexis and grammar. And an interview is designed and adopted in this paper to find out the basic...

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Advertisement and its translation have been investigated from different angles by many scholars, such as the sociological, the cognitive, esthetical perspectives and so on. A striking feature of advertisements is the utilization of metaphor....

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A Dream of Red Mansions has been an extraordinary milestone in Chinese literature. Since its birth, it has been studied from its characters, its theme, its historical background. Moreover, the most active one is the field of studies about it...

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Lackoff, Brown& Levinson, Leech and others have proposed some politeness theories, to help people understand pragmatic speech in social communication. Leech thought that the politeness principle is a major determination of language...

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Metaphor as a rhetorical device is a kind of linguistic phenomenon, which has long received great attention from many scholars. It works as a special linguistic phenomenon and a means of communication. ...

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This paper aims at revealing the cultural meanings of “hong” from its three closely related sources: “Blood,” “Fire” and “the Sun”, studying their respective cultural connotations, and trying to find a proper way to translate...

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Through careful study of the previous research on advertisement translation, the author of this thesis finds that advertising translation has not been adequately studied at present. The author notices that many papers in this field are just ...

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Translation theories of Chinese poetry are being generally evolved through a wealth of practices. So far there has not been a complete and specific study of the translation of numerals, but it now attracts an increasing attention....

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Public sign is a kind of particular style, which is shown to special persons, with a purpose to reach a certain communicative goal. There are such public signs as road signs, advertisements, instructions, billboards, propaganda, tour manuals...

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Thus it can be seen that verbal taboo is an important linguistic phenomenon both in English and Chinese, so it is inevitable for many scholars to make a lot of researches in this issue. However, our researches are not complete,...

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That work, began in December 1902 and was published in 1903. It was titled The Call of the Wild, whose main character is a Yukon sled dog named Buck. Buck, the dog-hero of the story, half St. Bernard and half sheepdog, lives at Judge Miller’...

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It is easy for people to use slang in their everyday life but hard to write about. Different linguists hold different opinions of the definitions of slang. “Slang is a language which takes off its coat, spit on its hands, and goes to work”...

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The present work deals mainly with translation principles of commercial advertisements. The problem to be discussed in this thesis is related closely to emotional transmission. The renowned translator believed that translating means communic...

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This is particularly true of translated news headlines as forerunners to news reports. News headlines reach the audience considerably wider than the translated news story itself, which are strategically used by the editor by choosing emotive...

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Product instructions are usually considered as an important marketing tool since customers prefer to buy products which can be trusted and easy to operate by the instructions. Generally, a complete instruction contains at least four parts, t...

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In all, Lousia published over 30 books and collections of stories. Despite of the worse health, she wrote through the rest of her life. She died on March 6, 1888, only 2 years after her father’s death....

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The description of old scientist’s strong retaliation to Dimmesdale and his personality and psychology portrays a vivid and lively picture. After reading the comments, appreciation and related papers about it, I find myself best interested...

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His works Sister Carrie, Financier and American Tragedy were leading the American writers and readers to know about the naturalism. His sprawling imagination and cumbersome style kept him from performing well in the smaller literary forms...

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本文は中日飲食文化の根源、またその歴史と現状を了解して、さらに中日飲食文化の相違を研究してみる。本文は主に食文化の発展史、料理の種類と特徴、食文化への態度、儀礼と...

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中国人の日本語学習者は漢字圏の学習者であるので、母語干渉の有利な部分があるが、不利な部分も少なからずある。つまり、中国人の日本語学習者は、ことばの意味が同じであっ...

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中日茶文化は儒家思想を核心として、儒、道、仏が一体になる。日本茶道は人間が穏やかに交際し、互いに尊敬し、清廉で素朴で、品格を磨くために努力することを忠告する。茶道...

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かくて、それらの若者達に対して一つの面白い名前が付けられるに至った。それが「新人類」という名称である。では、新人類とは一体いかなる人種であろうか？そろそろ一緒に本...

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桜はバラ科サクラ属の落葉高木または低木の一部の総称。同属でもウメ、モモ、アンズなどを除く。北半球温帯環とヒマラヤ山脈地域をはじめ、日本、インド北部、中国の長江地域...

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