Driven by the rapid development of global economy, the competition in product sales is becoming more intense and fierce. Commercial Advertisement that is used to publicize and promote products plays an important role in it. Especially, Engli...

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Translation of financial news from Chinese into English becomes an important medium for people to understand the economic development status and trend in the west and even the world, which also directly influences the effect of Chinese news ...

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This chapter will provide the theoretical framework of the study by presenting previous relevant studies in advertisements translation and metaphor theory both at home and abroad and then give an introduction to previous study of metaphor....

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Public service advertisement (PSA), a kind of non-commercial advertising, to form the excellent public order and the superb public morality, aims at serving the public for their short-term and long-term interests. Public service ads, which a...

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C-E interpretation is commonly used in many international meetings. There are two major forms of C-E interpretation including interpreting with script and interpreting for impromptu speech. It is often the case that a speech with script is w...

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The earth has become a global village. Just as Susan Bassnett put it,“ this is the age of mass communications, of multi-media experiences and a world where audience demand to share the latest text, be in film, song or book simultaneously a...

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With the development of economic globalization, more and more enterprises are committed to expanding overseas markets and setting up international brands. A successful advertisement translation can help enterprises promote product sales, and...

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Business negotiation is a common phenomenon in international business activities. International negotiation is the process in which two or more parties from kinds of cultural backgrounds negotiate at the table based on common interests. Ther...

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It is a special kind of text for cosmetic instructions, and includes three functions: informative function, aesthetic function and vocative function. Therefore, cosmetic instruction should also realize the three functions. However, the prese...

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Both English and Chinese have a long history, and there are a large number of idioms in the two languages. Idiom is an indispensable part, as well as the core and essence, of a language. Besides, it is one of the most important linguistic is...

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To write business English correspondence well, we not only need to have good English skills, but also need to pay attention to the role which the cooperative principle plays in business English correspondence. The purpose of business English...

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As we all know, after more than half a century of development, the economic construction of China has made remarkable achievements, and China’s comprehensive national strength has improved rapidly. With the enhancement of China’s interna...

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The main function of trademark is to provide an easy for customers to distinguish and remember the products. Second, trademark helps company to advertise its product and stimulates the desire of buy. Third, trademark give the company legal p...

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This paper consists of 5 parts. Part 1 is an introduction. Part 2 is literature review about functional equivalence and translation of tourist introductions. Part 3 introduces differences between Chinese and English tourist introductions. Pa...

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The research on the subjectivity of Goldblatt is of utmost importance, for his translation is the reflection of American English per se, the infuse of American aesthetics and Chinese culture, a foreign perspective in decoding the source text...

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Nowadays, China is closely connected with the world and the important role of English language in foreign trade activities can’t be ignored. And as China has been increasingly engaged in international political affairs, culture exchange an...

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Mark Twain, an outstanding realistic writer in the 19th century, is also an eminent humorist who satirizes the hypocrisy of man and society. Being regarded as “The greatest American humorist of his age”, Mark Twain makes prominent contr...

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Anderson is very good at discovering materials for stories, paying attention to the psychological and emotional aspect of American small-town life with emphasis chiefly on lower-class figures, and bringing enormous shock to readers. Many of ...

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Over the years, many of scholars have praised the novel Beloved of its uniqueness and literature value. Some analyzed the images of black women in this novel and some interpreted the multiple identities of the girl Beloved. Some scholars int...

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In Beloved, Toni Morrison explores the spiritual life of the Black and focuses on the trampled personality and tortured soul in the novel. In 1970s’, Morrison became the editor of Random library and took responsibility of editing The Black...

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This paper consists of 5 parts. Part 1 is an introduction. Part 2 is literature review. Part 3 respectively introduces Lin Yutang, My Country and My People and Chinese poetry in this book. Part 4 analyzes Lin Yutang’s C-E translation of po...

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After its publication, critics mainly analyzed the different aspects of the novel such as theme, style, metaphor and symbolism. They focus on the study of feminism, the adaptation of the novel into movies. As far as the theme is concerned, c...

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目前的旅游景点英语翻译缺乏规范性。从整体上、宏观上将旅游景点翻译研究规范化，这样可以大大推动旅游景点英语翻译方面的建设。本课题旨在进一步提高旅游景点英语翻译水平，...

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This thesis deals with the first novel of Morrison The Bluest Eye and makes a detailed analysis of black male characters. Apart from the introduction and conclusion, the thesis is made up of three parts. The introduction briefly introduces t...

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In The Joy Luck Club, Amy Tan constructs a female world that the relations between the mother and daughter undergo the difficult periods, such as conflicts, misunderstanding and mutual empathy. The male characters are not the center of the ...

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This paper begins with an introduction and followed by literature review. In Part Three, it makes an analysis of the naming principles in Hong Lou Meng through the form, the sound and the sense. With the analysis, people can have a better un...

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Nowadays, with the rapid development of the world economy and the acceleration of the process of global integration, the international communication is becoming more and more frequent, especially the intercultural business communication. In ...

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This thesis consists of five parts: the first part is an overall introduction of this thesis, including background information and the structure of this thesis. The second part is an introduction of the functional equivalence theory, which w...

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With the development of the society economy, more and more people think much of the quality of life. Therefore, skin care products play a more and more important role in people’s life. Advertising is not only an effective way to improve th...

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In recent years, an increasing number of researchers draw their attention to translation of rhetorical devices in English advertising. From the perspective of rhetorical devices via literal translation, free translation and transliteration,...

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