We live in a world full of metaphors. By using metaphors, people attempt to make the language more vivid and make full use of its advantages in expressive function. Metaphor has been formed in the long history of language. Traditionally, met...

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Nowadays, as we know, in China, economical potentiality is abundant, and the comprehensive national strength is rather strong, and therefore, culture soft power should be further improved. Currently, a large number of foreign friends come to...

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The advertising industry has been developing quickly because of the prosperity of market economy. Advertising, a common cultural phenomenon in our daily life, is the largest, fastest and most extensive medium to deliver information. The proc...

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Euphemism is a linguistic phenomenon that people can use in communication at some certain occasions. People usually try to avoid using the language that is offensive or cause damage to both parties in the relationship, but to adopt a circuit...

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With the rapid expansion of economic globalization, business communication plays an even more significant and indispensable role in business activities. As an effective means of business communication, business correspondence has been freque...

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It is well known that cross-cultural communication is an integral part in the daily life. Once we enter the society, we have to communicate with others including speakers with other languages. And with the development of international econom...

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Nowadays, cars are becoming more and more popular around the world and almost each family has their own private cars. We can see car advertisements everywheresuch as on TV, the websites, advertising boards and other places. There are differe...

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This part shares with you a brief introduction to three sections which consist of background and significance of the thesis, structure of the thesis and current researches on translation theory....

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In this thesis, literature research and illustration analysis are employed in the discussion of the translation methods of the abbreviations in 2016 GWR under the guidance of skopos theory. This thesis is composed of four parts. Part one is ...

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Vague language plays an important role of the language system as one of intrinsic attributes of language. However, in our daily life, it is a common phenomenon that people neglect it all the time, let alone using it. That’s why they make l...

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While being asked which affects Chinese economy development directly or which relates Chinese economy progress to Chinese science and technology obviously, we naturally take enterprise culture into consideration. If an enterprise wants to ha...

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Advertisement has experienced a big integration into modern culture and people’s life, which makes it an effective tool of disseminating commercial information. This is especially true for cosmetic industry since it is one of the best deve...

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Cooperative principle is very important for cross-cultural economic cooperation and communication. In cross-cultural communication and cooperation, there will be some differences in communicating approaches, politeness and etiquette because ...

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双关是一种常见的修辞格，它用一个词活一个短语表达双重活多种意思。恰当地运用双关语可以是语言变得含蓄，幽默，而且加深语意，给人以深刻印象，所以双关语深受广告商们的青...

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The world is experiencing the process of opening up to the outside, and between China and other countries, the exchanges of culture are becoming more frequent and common, and the importance of communication in poem is especially obvious. Whe...

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Translation is the only bridge which must be passed between the different nations and culture in order to exchange thoughts and contact with each other. It is not only the conversion of language, but also the transmission of culture informat...

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In recent years, news report increasingly uses metaphorical idioms to enhance its influence and persuasion. Metaphorical idioms are loaded with a nation’s historical cultural background, geographical environment and social economic life. T...

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As we know, the relationship between literary works and its translation version is inseparably. Translation plays a significant role in cross-culture communication which conveys literary treasures from one culture to another. Meanwhile, acco...

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With the rapid development of global economic integration, international trades have become increasingly frequent all over the world. Accordingly, serving as a tool of business information transfer, Business English Correspondence plays a pr...

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The film industry has undergone twists and turns since the first film Mount Dingjun was introduced to China. Chinese films integrate traditional elements with western technologies to better meet the needs of audience both at home and abroad...

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The information revolution has swept across the world and China is playing an important role in the international area. It’s important for us to know what’s happening around the world through all kinds of news. As a result, people need t...

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Chinese literature enjoys a great popularity in the western world, especially the classical works such as Chinese novels, poetry and dramas. Among them, Chinese poetry has exerted a growing influence and foreigners than ever before are getti...

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This thesis tries to make a comparative study of two renditions of Sister Carrie, Theodore Dreiser's representative work, from the functional equivalence perspective. It is descriptive and contrastive without pointing out which of the two ve...

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However, present researches and theories of the trademark translation are not satisfactory, especially in translating trademark from Chinese to English. For one, translators preferred to worship the traditional translation theories when th...

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In the eastern and western literatures, color words are used in quantity, whose function is an expression of emotion’s, a creation of ambiance or just a description of features in the majority situation. However, because of discrepancies i...

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With the rapid development of global economy, science and technology, and with the reform and opening up policy in China, numerous foreign films and TV series have been pouring into China’s film market and have gained great popularity amon...

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There is an investigation of one advertisement consulting company in Beijing shows that only ten percent English manuals of commodity in our country are totally appropriate. There are many errors or even misinterpretation in the translation ...

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On the basis of the previous research, the thesis will do a detailed study on the English business correspondence wording. The purpose of the thesis is to provide the feasible translation criteria to English business correspondence and also ...

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Based on the precedent research results, this essay mainly discusses the linguistic features of English FMCG advertisements from lexical, syntactical and stylistic aspects, with the classic and latest FMCG advertisements from home and abroad...

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Nowadays, the further development of economic integration and transnational corporations not only provide great impetus for world commerce, but also bring lots of uncertainty to national economy and trade, which possibly leads to much more n...

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